About Us

Selangkah Berkat is a community initiative by AIA PUBLIC Takaful in collaboration with Media Prima that brings the Berkat Sama-Sama spirit to life through collective effort and action. Through this initiative, every step collected will be translated into school shoe donations for students in need.

In line with AIA PUBLIC Takaful's commitment to helping Malaysians live healthier, longer and more meaningful lives, the Selangkah Berkat campaign invites everyone to come together to create goodness and make a positive impact on the community. This initiative proves that every small step can bring big change when taken together.

100,000,000 steps to be collected
5,000 pairs of shoes to be donated to students in need

Donate Your Steps Automatically Every Day!

AIA Vitality Starter is a free 3-month introductory version of AIA Vitality, AIA's science-based health and wellbeing programme. By connecting your fitness app or device, your daily steps and activities can be recorded automatically, letting you contribute to the Selangkah Berkat campaign with ease.

Through AIA Vitality Starter, you can learn your current health status, take steps to improve your health and enjoy rewards and exclusive benefits from selected partners as you adopt a healthier lifestyle, because every step not only leads you towards a healthier life but also helps bring benefits to the community.