FAQ
Q: What is the Selangkah Berkat campaign?
A: Selangkah Berkat is a community initiative by AIA PUBLIC Takaful in partnership with Media Prima that transforms everyday walking steps into school shoe donations for underserved school students. The campaign brings the spirit of Berkat Sama-Sama to life through collective action, where every step contributed helps create a positive impact for the community.
Q: Who can participate in the campaign?
A: The campaign is open to all Malaysians aged 18 years and above. Participation is free and no purchase is required.
Q: Do I need to be an AIA PUBLIC Takaful customer/agent or an AIA Vitality member to participate?
A: No. The campaign is open to everyone, regardless of whether they are an existing AIA PUBLIC Takaful customer/agent or AIA Vitality member.
Q: How do I join and record my steps?
A: Visit the campaign microsite via the QR code or web link, register using your personal details and upload a screenshot of your step count from any fitness app or device. No additional app download is required.
Q: What information do I need to provide during registration?
A: Name and email address are required for registration. Mobile number, AIA PUBLIC Takaful agent code and AIA Vitality membership number are optional.
Q: Which fitness apps or devices can I use?
A: You may use any app or wearable device that records your daily step count, such as Apple Health, Samsung Health, Fitbit, Garmin or other fitness trackers.
Q: How often can I submit my step count?
A: You can submit your steps once daily throughout the campaign period.
Q: What is the duration of this campaign?
A: The campaign runs from October 23, 2026 to December 13, 2026.
Q: What is the campaign goal and community impact?
A: The campaign aims to collect 100 million steps. For every 20,000 steps contributed collectively, AIA PUBLIC Takaful will donate one pair of school shoes for an underserved student. The campaign target is to provide 5,000 pairs of school shoes to underserved school students.
Q: Who will receive the donated school shoes?
A: AIA PUBLIC Takaful and Media Prima are working closely with the respective Jabatan Pendidikan Negeri (JPN) offices to identify and select schools with underserved student communities who would benefit most from the initiative. Approximately 100 beneficiary schools across Peninsular Malaysia are expected to receive support through the initiative.
Q: How will school shoes be distributed?
A: School shoes fulfilment will be done through the distribution of vouchers from a local footwear retail company to the selected schools. This allows recipients to redeem the shoes at the retail outlets nationwide while ensuring flexibility in selecting the appropriate size.